This probably could be one good strategy worth to apply on in Hollywood film industry. Screen Gems has been reported to join forces with Maxim magazine to work together on making a new big screen feature under its banner, with Melissa Carter set to pen the screenplay.
Slated to be released under the title of "Maxim's Virginity Rocks", the project is learned to center on a gorgeous transfer student who determines to keep her virginity and get all the promiscuous girls in school to abstain from sex. In response, the popular boys there ask the school stud to try to bed the girl and so, end her "virginity rocks" campaign.
Apart from "Rocks", Screen Gems apparently has two other flicks to develop with Maxim as well, namely "Fired Up" and "Mardi Gras." Both are comedies, the former, telling about two horny guys who attend a cheerleading camp, has already had Will Gluck to both write and direct while the latter, written by Josh Heald, follows three college seniors as they try to sow their wild oats in New Orleans.