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Jon Bon Jovi Doesn't Approve of Mijovi Drink

July 20, 2007 07:04:58 GMT

Jon Bon Jovi has demanded a New Jersey entrepreneur to change the name of an energy drink because it sounds like his name which he considers could confuse fans.


Jon Bon Jovi
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Photo credit: Janet Mayer/PR Photos

What a name. But for Jon Bon Jovi name does matter. The rocker doesn't approve of Mijovi energy drink which he claimed sounds similar to his name and might confuse fans. He thus asked the drink maker to change its name.

Jon Bon Jovi has, through his lawyer Peter Laird , filed a legal paper on January 22nd, expressing his objection to the use of word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can for the caffeine-based beverage. Apparently, instead of using the actual spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."

In the paper sent to drink-maker Marcos Carrington, Laird wrote "As you should be aware, one of Bon Jovi's most popular songs is entitled 'It's My Life. We hereby demand that you immediately cease and desist all further use of the name "Mijovi" and "It's My Life."

Carrington, however, said his coffee-based energy drink is named after his girlfriend, whose name is Jovita Saenz, insisting the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." Tend to called Jon Bon Jovi's objection as "unfair", Carrington explained "This business has nothing to do with Bon Jovi nor was it inspired by him. Mijovi is about building a brand that emphasizes personal and global responsibility. The name itself was inspired by Jovi, short for Jovita, which means 'jovial life.'"

In fact, Carrington, who has already filed an application with the U.S. Patent and Trademark Office to have Mijovi registered as a trademark, agrees to drop "itsmilife" from the can once an inventory of 3,000 cans is used up, but refuses to change the name of the product, claiming "I worked very hard to build a brand, to build a company. Bon Jovi is in the business of making music. I am in the business of making beverages."

And while spokeswoman for Bon Jovi refused to comment on that encounter, Carrington's lawyer, James Nichols, said he is prepared to ask a federal judge to decide the matter, if necessary.

© AceShowbiz.com




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