Breaking from the trademark of one-album-each-year, Ja Rule decided to take three years to work on his seventh studio album. "The Mirror", which is due in store on September 25, promises deeper more laid out record from the rapper.
Speaking on the reason he took this one longer than the others Ja explained, "The label wants an album every year. So your creative process gets - I'm not going to say lost, but it gets watered down a bit. So with this album I had a chance to really sit back and relax, record records like I want to record them. I could take two, three days if I wanted to record a record, it didn't matter."
He also revealed to MTV that he has nothing against the past when he was rumored having a beef with 50 Cent and this record reflects it all. "Because there was a lot of things I wanted to say, and I didn't want there to be any bitter records on the album. Because I'm not bitter about anything that happened. I'm moving forward. We push forward here. We don't look in the past. So we gonna push forward with this album. And when you hear the tracks and records on the album, you'll understand exactly where I'm going with it."
In advance of the albumís street date, one midtempo track called "Body" feat. Ashley Joi will be singled out for impact in the next few weeks along with its music video. Another track called "Father Forgive me" is rumored to be the second single pulled out of the the album.
Meanwhile, a track "Uh Oh" featuring Lil Wayne is being made its clip. The video that will be directed by Rage and Irv Gotti will be shot in New York. "The look I really wanted to capture with the video was basically the essence of the track," Ja explained. "You hear the track is real crazy, I wanted video to capture that. So when you see it, it feels like what you're hearing. You're catching that. And with me and Weezy's energy, I think it's going to come out real hot."
Ja Rule's "Uh Oh" feat. Lil Wayne: