July 03, 2007 11:50:36 GMT
Fergie has decided to include a promotional content for Candy's fashion line in a new song that will make it to her second solo album.
Stacy Ferguson aka Fergie has gained an early income for her second solo set that is still under work. The Black Eyed Peas singer will write a song that contains promotion of US clothing line Candie's, to be included in her sophomore effort.
Fergie reportedly will earn £2 million to place the product in her song. An executive at Fergie's record label Interscope said: "With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan."
"Candie's will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song."
Response to this decision has tilted to the unfavorable side. Many fans think that promotional song will bring down Fergie's credibility as a singer. Rickie Durtado, who runs a Los Angeles rap website said, "Fans are used to advertising banners at festivals, but making them part of the song is not cool. There is no escape."