June 21, 2007 03:18:51 GMT
Hard Rock Hotels and Casinos has tapped will.i.am to create a new uniform collection exclusively for Hard Rock Hotel properties.
A hip hop musician and founding member of the Black Eyed Peas, will.i.am has been tapped by Hard Rock Hotels and Casinos to design a new uniform collection exclusively for Hard Rock Hotels property.
"Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept," will.i.am said on the project. "My goal was to create a look that exudes upscale rock 'n roll, leveraging the essence of the brand while contemporizing the staff's wardrobe to provide a more stylistic and fashion-forward appearance."
To complete his new task, will.i.am collaborated with design partner Lor-e Phillips, who is Black Eyed Peas' head stylist. The designs include uniforms for cocktail waitresses, casino dealers and front office desk agents.
Hard Rock Hotels and Casinos will have will.i.am's designs debuted at its two newest properties: Hard Rock Hotel and Casino Biloxi, opening July 7th, and Hard Rock Hotel San Diego, opening Fall 2007. They will then roll out the uniforms to eight other Hard Rock Hotel and Casino properties in operation or development in 2008.