In preparation of the July released album "Planet Earth", Prince made a deal with Verizon Wireless to have his first single available for free. "Guitar" can be accessed using Verizon's V Cast Song ID system.
With no charge whatsoever, fans who want to get the song should download the V Cast Song ID application on the phone company's official website. By holding the phone next to the computer speaker, the program will then detect the song and enable customer to transfer the song to their mobile.
The same program also allows the purchasing of Ringtone and Ringback tone of "Guitar".