Adopting the strategy made by Sony toward its "Spider-Man 3", Warner Bros. Pictures has also chosen the city of Tokyo, Japan as its destination in marking the world premiere of "Harry Potter and the Order of the Phoenix" on June 28.
A spokeswoman for the studio in Tokyo has even claimed that star Daniel Radcliffe would head for the city to attend the event, which is scheduled ahead of the movie's London showing on July 3.
Further, the person added that there is "no special reason" why the film is making its world premiere in an Asian territory rather than in Europe or North America yet it is expected that the screening can be a shrewd push into the faster-growing international market that is able to boost box-office revenues just like in the case of "Spider-Man 3."
The latest installment in a series that began in 2001 with "Harry Potter and the Sorcerer's Stone", "Phoenix" this time brings back all the principal cast members under the direction of English filmmaker David Yates, who helms from Michael Goldenberg's script. The movie will come up July 13, 2007 in both conventional and IMAX theaters in the U.S. after its stateside premiere on July 8.