Blockbuster franchise continues to work its magic toward the moviegoers and this time, it's "Shrek the Third" turn to capture the majority of attention to claim itself as the new champ on weekend domestic box office running May 18-20, 2007.
Plays broadly to general and family audience, the third installment of the big green ogre's tale superbly hits high at $121.6 million in its three-day opening, thereby goes past its predecessor of 2004's "Shrek 2" to break the series' own record for best debut ever for an animated feature. The Thursday previews counted, "Shrek the Third" in total collects $122.5 million apart from the $13.3 million drawn from four overseas markets of Russia, Ukraine, Romania and the Philippines.
The success it scores consequently ends the two-week reign of "Spider-Man 3", which this time has to go down one notch to the second spot for its well effort to add another $29 million into its pocket. Also encountering the same fate is zombie movie "28 Weeks Later…" as the Juan Carlos Fresnadillo-directed flick slides from its runner-up position last week to the third rank with a fair number of $5.4 million.
Universal Pictures' drama "Georgia Rule" and former top-holder "Disturbia" pop up behind to round out the big five of the list, pulling respective income of $3.74 million and $3.73 million. Crime thriller "Fracture" comes next on number six after managing to earn $2.2 million followed by "Delta Farce" which makes its way to submit another $1.8 million to its seventh-place feedbag.
Listed in order, the rest positions up to the tenth slot go to another thriller "The Invisible" with $1.3 million, critically acclaimed comedy "Hot Fuzz" with $1.2 million, and figure skating farce "Blades of Glory" with $1 million.