Jay-Z Signs Grammy-Winning Ciara as New Face of Rocawear



Grammy Award-winning singer Ciara has become the new face of Jay-Z's Rocawear line for women.

Ciara is teaming up with Jay-Z, signed on as the new face of his Rocawear line for women.

The Grammy-winning singer will be featured in upcoming ad campaigns, titled "I Will Not Lose," which will feature testimonials by individuals who have overcome various hardships, including a speech by Amy Steele, editor of the Virginia Tech's college newspaper.

Celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York City Wednesday night May 16th, Ciara said, "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."

The advertising campaign is slated to be launched later this year.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Charlie Sheen Opens Up About His Wild Night With Lindsay Lohan: 'She Literally Tucked Me In'
  2. It's Over! Kim Kardashian 'Pulling the Plug' on Her Marriage to Kanye West
  3. Khloe Kardashian Reveals Secret to Her Big and Perky Butt
  4. Britney Spears Freaks Out After Sex Tape Leaks Online
  5. Angelina Jolie Demands Brad Pitt to Keep the Kids Away From Jennifer Aniston
  6. Report: Drake Dating Legendary Singer Sade Adu
  7. Ryan Gosling May Dump Eva Mendes as Reports of Her Past Affair Emerge
  8. Report: Generous George Clooney Under FBI Investigation for Money Laundering
  9. Zac Efron Left Paris Jackson Heartbroken Nearly a Decade Ago
  10. Sleepyhead Madonna Leaves Kids Starving at Daughter's Birthday Bash

CELEBS PHOTO