Ciara takes on the baton from Pink to pick three unsigned artists for Glamour Reel Music Contest. In the event conducted in a joint force with Glamour magazine, she will then determine and direct the video for the winner.
Paula Campbell, Tiffany Evans and Samantha Jade are the lucky ones who will compete by showing their real talent. One of them will be crowned the winner through online voting on Glamour.com. Ciara will then make her directing debut whereby the result is going to be displayed on the magazine's website in August.
The voting has been opened and will be closed on June 8. In the website, visitors can also see and hear music clips from the three contestants as well as find out more about their individual projects.
Last year's ambassador, Pink chose the Pretty Boys as the winner of the contest, and made her directorial debut with a video for their song "Hello Bonjour!".