Paul McCartney's anticipated announcement regarding The Beatles online catalogue may receive a milder enthusiasm from Apple Inc. Though with the tremendous popularity of the legendary band, analysts think that the catalogue availability won't be a "needle mover".
While currently no digital music company has settled a deal to sell Beatles songs online, Apple Inc's iTunes is the most likely to be the biggest player in the game. Analysts however said that at 99 cents a song, the company wouldn't receive a big profit like it seems to be. Analyst Matthew Kather said, "Having the Beatles on iTunes is fabulous, but it's a non-event."
The deal that stands a bigger chance to make a greater profit would be that between Apple Inc. and EMI. It was reported that EMI artists would be made available over iTunes without copyright-protection software.
Following his solo albums made available online, McCartney announced on Friday, May 11 that The Beatles' catalogue might come afterwards. "I don't want to pre-empt anything, but we're well on the way to something happening there, which is very exciting."