"Cash in while you're hot" works for Christina Aguilera. The pop icon is working on her first fragrance, which is the fruition of the licensing agreement she inked with U.S. consumer giant Procter & Gamble in January of this year.
The scent, called "Simply Christina Aguilera," features the tagline: "Sometimes it's all you need to wear."
Presented in a curvy glass bottle, intended to mirror the singer's silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design.
"Simply Christina Aguilera" is scheduled to be launched globally this autumn.