Nelly's Controversial "Pimpjuice" Sports Drink Rolled Out in Africa



Nelly has inked a deal to distribute his Pimp Juice energy throughout the continent of Africa.

Nelly is expanding his territory. The rapper has just inked a deal with a South African holding company, Mojalife, that will see his controversial "Pimpjuice" sports drink rolled out in Africa.

Peter Friedman, Mojalife's creative director, said in an interview on Wednesday May 9th, the company would be teaming up with three of Nelly's companies to distribute Vokal, Apple Bottom Jeans and the Pimp Juice brand.

"We have already pre-produced 1.5 million cans for South Africa and we are looking at producing between 1 and 1.5 million units locally every month," Peter Friedman revealed. "Another 3 million units will be going out into our international export market in Australia, Nigeria and New Zealand."

"Pimpjuice" is a non-carbonated sports drink which first launched in the United States in 2003 amid widespread complaints over the offensive connotations of the term "pimp," a colloquial reference to a person who finds customers for prostitutes.

In fact, according to Mojalife chairman Mathews Phosa, a prominent member of South Africa's ruling African National Congress (ANC), the term stands for "positive, intellectually motivated persons." "Pimpjuice" will be available in South African shops from May 18th and will pave the way for the launch of Nelly's Vokal and Applebottom clothing labels later in the year.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Kylie Jenner Goes Makeup Free During a Day Out With Tyga
  2. Pregnant Again? Blac Chyna Sports Suspicious Bump While Stepping Out With Another Man
  3. She's 'Dying'! Cher Suffers From Mystery Illness
  4. Kylie Jenner and Tyga Make Out in Front of Son Cairo and Other Kids
  5. Madonna's Malawi Twins' Father Says He Didn't Realize the Adoption Was Permanent
  6. Karlie Kloss Flashes Major Sideboob as She Goes Braless at a Charity Event
  7. Stella Maxwell Shows Off Her Pert Derriere in Cheeky Hotpants
  8. Fergie Shows Off Pert Derriere in Cheeky Instagram Picture
  9. You're Not the Victim! Brad Pitt Blasts Angelina Jolie's Cambodian Interview
  10. Angelina Jolie Finally Breaks Silence on Brad Pitt Split: We Will Always Be a Family

CELEBS PHOTO