P. Diddy dubbed his new fragrance, Unforgivable Multi-Platinum, "luxury juice".
P. Diddy is jumping from music to enter the world of fragrance. And it seems he isn't lying when he claims himself as "one of the greatest entrepreneurs and entertainers the world has ever encountered" for after his many other projects, he is now ready to launch his limited edition of fragrance.
The rapper's new scent, dubbed "Unforgivable Multi-Platinum," will only be available for a limited period. "I'm definitely attracted to something that won't be around a long time," the star said.
The new scent which Diddy claimed as the "luxury grade of juice" will be on sale for $65 for 2.5 ounces, which is $10 more than the regular version, "Unforgivable."
Besides "Unforgivable Multi-Platinum," Diddy also plans to launch a fragrance for women, to be called "Unforgivable Woman." The scent, combining notes of bergamot, grapefruit and pina colada, will be in stores in the fall.