Columbia Pictures is collaborating with New York City's tourism, marketing and events organization to hold a full-week celebration of "Spider-Man 3" in The Big Apple.
Prepare for the coming of hordes of Spidey fans, New Yorkers as it's now official that New York City will be holding celebration on "Spider-Man 3" for a full week running from April 30 to May 6, 2007 known as "Spider-Man Week in NYC."
Yes, Columbia Pictures has formed alliance with the city's tourism, marketing and events organization NYC & Company to pull off the large-scale event in the anticipation of the movie to come to the States on May 4.
"Because New York City is Spider-Man's hometown, we wanted to find a way to make the launch of the summer movie-going season and Spider-Man 3 really special for the city and its people," so Vice Chairman of Sony Pictures Entertainment Jeff Blake explained.
During the week, a variety of festivities related to the flick reportedly will take shape throughout all five boroughs and reach the peak with the world premiere of the movie at the Tribeca Film Festival in Queens, the superhero's hometown, with more screenings set for various locations throughout the city.
On the starting date of the event, people will be presented with a cast appearance and street festival in the Today Show plaza at Rockefeller Center before they can visit a spider exhibit at the American Museum of Natural History. Kids can also take part as there will be a special volunteer day for children through the Little Apple Heroes program, "spidery" tales for kids at the Brooklyn Children's Museum, and Green Goblin mask-making at the Children's Museum of Manhattan.
Other occasions include a display of original Spider-man comic books at the New York Public Library and "Spidey Chats" at the Central Park and Bronx Zoos as well as performances of Spider-Man inspired raps at the Apollo Theater in Harlem, slated to be held on the closing day celebration.