Design House Monsoon Drops Elizabeth Hurley

March 26, 2007 06:59:26 GMT

British fashion label Monsoon is reportedly replacing Elizabeth Hurley with a new spokeswoman.


She's been over flowed with many best wishes her friends gave her during her lavish wedding. While her love life does work well, not so with her career. Elizabeth Hurley has been dropped as the spokeswoman for British fashion label Monsoon.

The design house is said will not renew its contract with the star as it ends in June later this year following slow sales at the chain. Rumors on the street say that Liz is apparently "too mumsy" for the label who normally target a younger, more bohemian market and thus failed to increase profits for the design house.

"The label has started investigating possible replacements for Liz," a source tells British newspaper The Sunday Mirror. "We had a disappointing period before Christmas and hoped that signing Liz would improve the figures. While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market."

"People have suggested that Liz's image is too mumsy. She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops," the source said further. No words yet on who'll be Liz's replacement.

© AceShowbiz.com




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