February 16, 2007 02:31:54 GMT
Elizabeth Arden launches online program that allows fans to send personalized 'Midnight Fantasy' phone calls from Britney Spears on midnightfantasybritneyspears.com.
Wanna know what's new from Britney Spears? In an attempt to promote her latest fragrance, "Midnight Fantasy," which was launched in December 2006, Elizabeth Arden, a global prestige beauty products company, will make it possible for fans to send personalized "Midnight Fantasy" phone calls from Britney on midnightfantasybritneyspears.com.
Using the Interactive Voice Recording (IVR) technology, fans nationwide will be able to send a personalized voice message from Britney to a friend's phone or e-mail address. Senders provide the receiver's name and personality to create a personalized "MIDNIGHT fantasy" message from Britney selected just for them.
Messages will be sent from the site http://www.midnightfantasybritneyspears.com/. The Britney Spears personal voice message will be heard as soon as the lucky recipient picks up the phone. Enjoy it people.