December 04, 2006 02:14:54 GMT
Revlon announces Dec 1st that Sheryl Crow will be featured in a national advertising campaign for Revlon Colorist.
Sheryl Crow is the new face of cosmetic giant Revlon, it has been confirmed. Revlon announced Friday Dec 1st that the singer would be featured in a national advertising campaign for Revlon Colorist, a new line of premium hair color products launching in January 2007.
"We are thrilled to have Sheryl represent Revlon Colorist," says Debra Dowd, Vice President of marketing for Revlon's hair business. "Sheryl is an empowering woman who brings a sense of real glamour that is relatable. She has an ability to inspire people through her music, and her commitment to women's needs makes this a great partnership."
As the face of Revlon Colorist, Crow will appear in a multi-media campaign that will include television, print, in-store and internet placements. In addition to all, Revlon will also work with the star on various breast cancer initiatives.
In other Sheryl news, she reportedly will have a DVD, recorded during her tour in support of her poignant album "Wildflower," released on December 5. The set includes some of her songs, like "If It Makes You Happy" and "Strong Enough".