November 22, 2006 03:36:37 GMT
Pulling $2.4 million in its first weekend, Warner Bros. Pictures' "Happy Feet" has set a new IMAX record as the highest grossing animated flick to open in its theaters.
Extending its initial success, animated picture "Happy Feet" has delightfully set a new record at IMAX for being the strongest opening ever for an animated title showed in the theaters. Debuted in 79 IMAX screens, the flick strived to score a three-day per-screen average of approximately $30,000 during November 17-19, 2006 to amazingly make up a $2.4 million tally altogether.
"We are thrilled with the opening weekend success of 'Happy Feet' in both conventional theatres and IMAX theatres," said Warner Bros. Pictures' President of Domestic Distribution Dan Fellman remarked. "The IMAX version has been well received by moviegoers of all ages, continuing IMAX's tradition of turning exciting films into events for the entire family."
Responding to the sweet result, IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler are optimistic that "Feet" can continue its success in IMAX theaters for the following weeks without any difficulties.
"IMAX DMR releases have historically performed well during the holidays and with strong advance ticket sales already booked for the next ten days, we believe 'Happy Feet' is poised for continued success in our theatres heading into the long Thanksgiving weekend," so they said.