The rumors on the street happen to be true. "Borat" star Sacha Baron Cohen is picking up "Bruno" as his next film project.
Greater than that, the soon-to-be-released movie has reportedly triggered an intense bidding war among heavy contenders in Hollywood, like Universal Pictures, DreamWorks, Sony, 20th Century Fox and Warner Bros. Pictures just to name a few.
As in the case of "Borat," which Baron Cohen about to produce with Jay Roach, the flick is expected to begin shooting in the summer despite the fact that there has yet any director on board.
In "Bruno," Baron Cohen will call upon another of his alter egos, a gay fashionista from Austria. Bruno fancies himself as "the voice of Austrian youth TV."