Sarah Jessica Parker Helps Launch "Trick-or-Treat for UNICEF"

Actress Sarah Jessica Parker, best known for her portrayal as a New York sex columnist on "Sex and the City," doubled her job. The actress, who serves as UNICEF Goodwill Ambassador, helps served as the spokesperson for the 56th annual "Trick-or-Treat for UNICEF" campaign, launched Wednesday Oct 25th, 2006 at UNICEF headquarters in New York.

"My involvement with 'Trick-or-Treat for UNICEF' is particularly dear to me because I participated as a child," said Parker. "And now that I am a mother, I want to share the experience with my son. Halloween can be very focused on the amassing of bucket-loads of sweets."

Further Parker added, "Yet 'Trick-or-Treat for UNICEF' demonstrates that kids can do good deeds and still have fun. A positive first experience with philanthropy can lay the groundwork for a lifetime of giving." Also present during the celebration were UNICEF President Charles J. Lyons and UNICEF Executive Director Ann M. Veneman.