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Victoria Adams to Launch Her Own Jeans Firm

October 16, 2006 03:28:35 GMT

Victoria Beckham is to launch her own jeans firm after the success of her VB denim range for Rock and Republic.


Subsequent to the success of her VB denim range for Rock and Republic, Victoria Adams is now intending to launch her own denim label.

The singer-turned-fashion designer already ended her contract with the Californian label and is about to launch her new range of jeans under the VDB label, set up by the singer and her famous husband David Beckham.

"Rock and Republic gave Victoria her big break in the fashion business. They were the financial safety net when she launched the range. But Victoria's jeans are hugely popular. So now she's decided to get rid of the middle man", a source said on Victoria's plan.

© AceShowbiz.com




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