Eminem and Nike hook up to release limited edition Air Max shoes for charity.
Eminem turns his attention from music to designing sneaker. The hip-hop star has teamed up with shoe giant Nike to create a limited edition run of the company's Air Max series shoe.
It is reported that Em will design limited-edition uppers of eight different shoes in the series, from the Air Max '87 to Air Max 360. Sixty-four pairs of shoes will be produced before being numbered and autographed by the rapper and auctioned off over a four-week period at Nike stores and on eBay, beginning Aug. 31.
"If you told me ten years ago that I'd be designing this whole series of Air Max's, I never would have believed it," Eminem said. "It's one of the hottest lines that Nike ever produced, so I'm honored to make my own contribution. My only problem was figuring out how to make the shoes different from stuff they've already done: Nike always has the dopest color combos." So the star said.
The effort will go towards raising money for the lyricist's Marshall Mathers Foundation, a non-profit corporation set up to provide funds for organizations working with troubled youth in southeast Michigan, and ninemillion.org.