Previously it was decided that Tokyo's subway authority would censor the advertisement featuring a nude and pregnant Britney Spears, claiming it as "too stimulating" for young people. Just now, officials said they are dropping that earlier plan and would instead allow a station advertisement featuring the related ad.
And thus following such decision, HB Japan Inc., publisher of the Japanese edition of Harper's Bazaar, plans to rent ad space at the posh Omotesando station next week to promote its October issue with Spears posing naked on the cover. "I'm glad the subway officials understood the meaning of the photo," the magazine's deputy chief editor, Kayoko Higashino commented on that matter.
Speaking on the move, Tokyo Metro spokesman Tatsuya Edakubo reveals that nudity, in fact, is not accepted in ads in subway cars and stations. However, Tokyo Metro said it would allow full presentation of the photo as an exception to its obscenity rule, saying it understood the publisher's intention was to portray a happy mother, not to be sexually explicit.