What is it about Kevin Federline that's so hot? It's the announcement he released on Friday August 11th that he's launching his own record label, Federation Records.
And as many could apparently guess, the rapper's first album, "Playing with Fire," slated to marry the street in October later this year, will surely be the label's first official release.
On top of that, K-Fed also plans to supplement the info and sample tracks already available on his MySpace.com profile page with his own official Website, which goes online Sept. 5.
Prior to all is Kevin's TV performance debut at the 2006 Teen Choice Awards Aug. 20, where he's been booked to close out the show with the first single off of "Playing with Fire", "Lose Control."