July 25, 2006 04:20:07 GMT
Elizabeth Hurley has signed on as the latest face of Jordache Jeans.
Model and actress Elizabeth Hurley has inked a deal with Jordache Jeans as its new spokesperson and thus will be featured in their newest advertising campaign beginning September through the end of the year.
"We are thrilled to be working with Elizabeth Hurley," Liz Berlinger, president of Jordache Enterprises, said in a statement. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."
Has the ad video shot by famed photographer Michael Thompson in his NY studio, the campaign features Hurley pimping out the '70s denim brand's Vintage line, as well as the new Legacy line, the latter of which will be available exclusively at Macy's nationwide.
Despite the fact that the ad won't be officially unveiled until September later this year, prints of the initial ads have already hit the Internet much to Jordache's dismal as they have tried hard to keep the photos under wraps until fall.