The likes of Tom Petty and The Heartbreakers are among numbers of musicians slated to join Keith Urban, The Black Crowes, Big & Rich and Nickelback to headline the "Rock'n the Rally" music festival at South Dakota's Sturgis Motorcycle Rally.
The five-day music festival is scheduled to kick off August 6-10 at a 34-acre amphitheater in the black hills near Sturgis, S.D. where hundreds of thousands of motorcycle enthusiasts from around the nation converge for the motorcycle rally, now in its 68th year.
"We're building a world-class music festival right into the worlds largest bike rally," the festival's producer, Mark Russo of Dork Fish Ink, said in a statement while adding "Rock 'n the Valley has been two years in the making and we've built it from the ground up."
Other performers for the music festival include Joe Cocker, Shooter Jennings, Sammy Hagar, Cheap Trick and .38 Special.