Cosmetics giant L'Oreal Paris has signed Academy Award-winning actress Diane Keaton as a spokesperson for the company and its brands. With such an exclusive contract, Keaton will first represent L'Oreal Paris' Age Perfect Pro-Calcium Restorative Hydrating Cream and Age Perfect Skin Supporting & Hydrating Makeup.
"We are just thrilled to welcome Diane Keaton, a true American icon, to our L'Oréal family of spokespeople," said Carol J. Hamilton, president of the L'Oréal Paris division of L'Oréal USA, Inc., in a statement. "Diane has been a role model and a trend-setter for over three decades, and we feel that she is the perfect example to show that women can be beautiful, full of vitality and incredibly successful in every stage of their lives. She epitomizes what American women want. She's a natural beauty. Nothing artificial. And she's comfortable with who she is."
The new print and television advertising featuring Keaton will debut in late summer in the U.S.