English football star David Beckham will wear a milk mustache. But he would only do it for the 13-year-old "Got Milk?" ad campaign, for which he's signed a deal to front its ads.
Speaking on his using as a model, a source at 'Got Milk?' said, "Having David Beckham as a face for the campaign is a huge result for both parties. Kids idolize Becks so there is nobody better to encourage them to drink the white stuff."
While details on when the ads will begin appearing remained undisclosed, Beckham has on Friday spent time with photographer Annie Liebowitz to produce the famed milk-moustache picture.