In December 2004 Jessica Simpson inked a deal with Tarrant Apparel Group to launch its line of low-priced jeans and clothing called "Princy", named after the nickname given to Simpson by her father-manager Joe. The agreement concerns the actress to be "actively involved" in promoting the garb, including wearing items from the line at "public events, shows and appearances" whenever "reasonably practicable."
Nevertheless, Simpson seems to rarely attend such events that make it possible for her to wear the affordable stuff, and thus lead the company to sue her for "simply failed to provide the promised support." What's more, in the complaint filed in New York State Supreme Court, Tarrant Apparel Group also alleged the star has at an event last year during which she was asked by the press to name her favorite brand of jeans, mentioned "True Religion" rather than "Princy."
Based on such fact, the company is seeking a $100 million damages from Simpson claiming she failed to promote their product as promised.