Singer Mariah Carey has signed with Elizabeth Arden Inc. to develop and market her own line of perfumes
Mariah Carey has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes. The first perfume of the fragrance line is said to hit stores in the spring of 2007.
The licensing agreement will have Carey involved in overseeing the development, marketing, packaging and distribution of the line. By now on there has yet any details released on the potential names nor notes for the line's various scents.
"We are thrilled to begin this partnership with Mariah Carey," E. Scott Beattie, chairman and CEO of Elizabeth Arden, said in a statement while adding "She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic."