U2's Bono Launched Product Red



Bono joined 3 leading fashion groups & American Express Jan 26 to launch Product Red, an ambitious branding & fund-raising scheme aimed to beat AIDS

Rock star Bono of music group U2 teamed up with three leading fashion groups, Gap, Giorgio Armani and Converse, and American Express Thursday Jan 26th to launch Product Red, an ambitious branding and fund-raising scheme which is aimed at beating AIDS.

Bring the idea into life, one percent of money that customers spend on the card will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which supports nearly half a million people on AIDS treatment and a similar number of children orphaned by the disease.

While holding aloft a new Amex 'Red Card' whose reverse side carries the statement: "This card is designed to eliminate HIV in Africa," the Irish singer said "This is really sexy to me. It is sexy to want to change the world."

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Who Gets Kicked Out? Moving Trucks Spotted at Brangelina's House After Split Announcement
  2. Marion Cotillard Is Pregnant. Could Brad Pitt Be the Father?
  3. Brad Pitt Blindsided by Angelina Jolie's Divorce Filing, 'Furious' at His Ex
  4. Ashley Graham Poses Completely Naked for Grazia U.K.
  5. Jennifer Garner and Ben Affleck Appear to Be Arguing After Having 'Intense' Conversation at a Party
  6. Lady GaGa Reportedly Gives Bradley Cooper Unwanted Sexual Attention
  7. 'Spider-Man' Star Tom Holland Has a Secret Role in 'A Monster Calls'. Get the Details!
  8. Keanu Reeves Tries to Keep Renee Zellweger's Son Out of Jail in First 'The Whole Truth' Trailer
  9. Lady GaGa Skips Underwear While Stepping Out in Semi-Sheer Shorts
  10. Jennifer Aniston on Ex-Husband Brad Pitt's Divorce From Angelina Jolie: That's 'Karma'

CELEBS PHOTO