They work in the same field, build the same career, but most of all have the same interest. Rappers Lil Jon and 50 Cent have joined forces to cross-promote the artists on their record labels. 50 will bring forward his G-Unit, while Jon with his BME. Both acts will release projects under their original deals, which is as part of the new business plan.
Though, the rappers' labels will jointly market the releases about which Jon says, "50 Cent is going to collaborate and appear on certain projects with BME artists, and I'm going to collaborate and appear on certain projects with G-Unit."