Pamela Anderson and People for the Ethical Treatment of Animals started a campaign in China regarding animal cruelty, this country being the leading f
The deep concern Pamela Anderson has for the animals has encouraged her to willingly pose nearly naked for People for the Ethical Treatment of Animals (PETA) campaign in China regarding animal cruelty. As we all know that this country is the leading fur producing nation, about which the actress commented "The people of China deserve to know about the immense suffering of animals killed for their fur."
For the sake of the campaign, PETA besides collaborated with China Telecom also printed 70,000 cards, which feature the slogan "Give fur the cold shoulder" in English and show Pamela nearly naked, with her back to the camera and an arm partly hiding her right breast. As of the background, it shows an image of falling snow appears above Chinese characters reading "Cold shoulders are nothing compared to the pain they feel" and "Please don't wear fur."