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St. John Chooses Jolie

September 17, 2005 04:23:10 GMT

Angelina Jolie is the new face of luxury apparel label St. John and will be the voice behind the company's new charity created in support of children'


Becoming an actress and U.N. goodwill ambassador are two activities that involve Angelina Jolie in such hectic and take time activities. However, the star still has time to turn her attention to model.

The tattooed actress has been chosen as the new face of luxury apparel label St. John and will also be the voice behind the company's new charity created in support of children's issues and causes. "Embodies so many qualities of what St. John represents. Strong, independent and dynamic." Richard Cohen, chief executive officer of St. John uttered on Jolie's choosing.

St. John's new advertising campaign with Jolie will be shot by photographer Mario Testino and its creative direction will "take inspiration from the company's native California and will evoke a mood synonymous with effortless, Hollywood glamour," the company said. The ad campaign is set to be launched in spring 2006 publications.

© AceShowbiz.com




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