As Nicole Richie decides to keep continuing as Bongo's junior brand spokesperson for a second season, she's been chosen to promote the jeans line's new product. Thus, she and fiance Adam Goldstein appear together in print ads to launch the new collection of Bongo men's apparel.
Concerning their use for the ads, Bongo Creative Director Dari Marder explained "We asked them to act naturally and for them that meant a ton of PDA, as a result, many of the ads will feature them cuddling and kissing. We chose New York City's hot spot AER Lounge to host a party for the newlyweds-to-be and invited their friends and shot the campaign at the same time." The ad campaign, to note, is set to appear in September issues of such magazines as Seventeen, Elle Girl and Rolling Stone.