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McBride Goes Plastic

July 02, 2005 03:02:16 GMT

Barbie dolls of famous like Martina McBride and LeAnn Rimes are going to be produced by Mattel within this month


Singing, acting, and posing for the photographer are things most celebrities would normally do in the walk of their career. What about going plastic? That's a very different matter for not all celebrity can do that.

Mattel senior marketing manager Elizabeth Grampp shares the philosophy behind selecting celebrities for their Barbie close-up, "We like to partner with the No. 1 person in his or her category. While some of the celebrity choices are geared toward young girls (Symone, for example), others like McBride and Ball have 'cross-generational appeal.'"

Thus, shortly within this month Mattel is going to unveil the Barbie dolls of famous, like Martina McBride, LeAnn Rimes, R&B/pop trio Destiny's Child, "I Love Lucy"-era Lucille Ball (the line's ninth "Lucy" doll) and Disney star Raven-Symone. The dolls debuting this month in stores until the end of the year have a suggested retail price of $19.99.

© AceShowbiz.com




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