Actress Turns to Model



Oscar-winning actress Gwyneth Paltrow will become the latest celebrity spokeswoman for makeup and fragrance icon Estee Lauder Cos. Inc.

Oscar-winning actress Gwyneth Paltrow is set to becoming a model. The Hollywood star is scheduled to front an international print and TV advertising campaign for the 10-year anniversary of Estee Lauder Pleasures fragrance. Gwyneth has reportedly signed a multiyear contract as the face of the cosmetics giant, for which she will begin appearing in time for the holiday season.

The company, confirmed the use of Gwyneth image on Monday, also mentioned the actress next appearence in other Estee Lauder fragrance and makeup ads. Commenting on Gwyneth becoming their model, Aerin Lauder, the company's senior vice president of global creative directions said "Gwyneth personifies the image of our brand. She is aspirational and stylish while being grounded, family-oriented and approachable."

Also on Monday, Estee Lauder said long-time spokeswoman British model-turned-actress Elizabeth Hurley will become the new face of its Re-Nutriv skincare line. Hurley will be featured in a new ad campaign for the Re-Nutriv brand later this year.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Sylvester Stallone May Star in More Marvel Films After 'GOTG 2'
  2. Kim Kardashian's 'Jealous' of Kourtney's Hot Beach Body
  3. Inside Gwen Stefani and Blake Shelton's Plan to Get More Money From 'The Voice'
  4. 'The Voice' Live Top 12 Eliminations: Who Is the First to Get Sent Home?
  5. Scott Gimple Teases Rick's Death in 'The Walking Dead' Season 8
  6. Kim Kardashian Loses 100.000 Followers on Instagram After Unretouched Photos Controversy
  7. 'KUWTK': Lisa Rinna's Family to Replace the Kardashians
  8. Is Gigi Hadid Taking Her Diet Too Far? Her Extreme Weight Loss Raises Concern
  9. 'The Walking Dead': The First Two New Characters in Season 8 Revealed
  10. Find Out Why Kim and Kourtney Kardashian Bans Kanye West From Mexican Trip

CELEBS PHOTO