Oscar-winning actress Gwyneth Paltrow is set to becoming a model. The Hollywood star is scheduled to front an international print and TV advertising campaign for the 10-year anniversary of Estee Lauder Pleasures fragrance. Gwyneth has reportedly signed a multiyear contract as the face of the cosmetics giant, for which she will begin appearing in time for the holiday season.
The company, confirmed the use of Gwyneth image on Monday, also mentioned the actress next appearence in other Estee Lauder fragrance and makeup ads. Commenting on Gwyneth becoming their model, Aerin Lauder, the company's senior vice president of global creative directions said "Gwyneth personifies the image of our brand. She is aspirational and stylish while being grounded, family-oriented and approachable."
Also on Monday, Estee Lauder said long-time spokeswoman British model-turned-actress Elizabeth Hurley will become the new face of its Re-Nutriv skincare line. Hurley will be featured in a new ad campaign for the Re-Nutriv brand later this year.