Grammy-winning country singer Tim McGraw is expected to help Red Cross to increase the nation's blood supply by fronting the "Neighbors Give Life" blood drive planned to begin Thursday and run through September 5, 2005. Agreed to help the drive, which is sponsored by the American Red Cross and State Farm Insurance Co., McGraw said he will encourage and urge people to give blood up to six times a year, not just once.
As an attempt to raise people awareness about the need for blood donations, the sponsors are offering sweepstakes prizes including a free trip to a McGraw concert and autographed copies of McGraw's chart-topping "Live Like You Were Dying" CD. Potential winners need not be blood donors. Moreover, State Farm has also donated $1 million to the Red Cross to launch the program and will encourage blood donations from its 69,000 employees and 17,000 agents.