People For The Ethical Treatment Of Animals (PETA) activists held their "unique" fur protest against J.Lo at her Pasadena, California, restaurant Madre's by showing their images of animals skinned alive over lunch. Moreover, the activists also paraded large posters of Lopez with the words "Fur Hag" attached and placards featuring images of orphaned animals and the caption "J.Lo: These Babies Miss Their Mother - Is She on Your Back?" as diners at Madre's tried to eat lunch.
The protest mainly held to discredit Lopez for "promoting and profiting from the bloody fur industry," mostly for her February debut of Lopez's fur-laden Sweetface fashion collection, which had been panned by critics and animal rights activists alike. To continue their protest PETA have just launched an anti-J.Lo website JLodown.Com, which urges the star to stop wearing fur.