Pop superstar has signed an exclusive partnership with junior clothing brand Candie's to endorse their fashion line, which is only available at Kohl's department stores. She will thus appear in "Candie's Only at Kohl's 2009" print, television, in-store and online marketing campaign, so officials who work for Candie's and Kohl's announced on Monday, March 2.
Due to their partnership, Candie's and Kohl's will in return sponsor Britney's "Circus" tour, beginning on March 3. "Britney's back and Candie's has her," said Dari Marder, the chief marketing officer for Candie's Iconix Brand Group. "We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. There is a perfect synergy between our Candie's girls and Britney's fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand," Dari revealed further.