The rate of 's '' sale apparently did not match that of the promotional and production cost. The heavy flow seems to tip on the expenses rather than the income, sending the artist in career jeopardy.
Rumors are circulating now that Lopez will be dropped by Epic Records because her latest effort didn't bring much profit to the label. "She costs too much money and doesn't sell enough," a source said. "Her last album cover alone cost $60,000 in hair and makeup, lighting, photographers, re-touching, etc. The video budget was in the neighborhood of $300,000."