During the 50th Grammys after party that was hosted by Entertainment Weekly, premiered his music video for "Flashing Lights" that has been much-awaited. The video was played on a large wall via projector in front of a crowd that include fellow celebrities such as , , , , , and many more.
Just before playing the video West said as quoted by MTV.com, "I feel like a brand-new artist that just signed yesterday. Every piece of the video is me, what I represent now." He co-directed the video with renown director Spike Jonze and has reportedly been in German to shoot the video.