Avi Arad, a former Marvel CEO who now serves as one of the producers for "" franchise for Sony, slams that gives most of the credits for the birth of Marvel Cinematic Universe to current chief Kevin Feige. Arad especially takes offense to a part of the article that suggests he held the studio back and was not very supportive of its self-financing plan.
In the Bloomberg piece, journalist Devin Leonard wrote, "Finally, Marvel decided to create its own studio. In 2005 it put up as collateral the film rights to characters it still controlled, such as Captain America and Nick Fury, and got $525 million in financing from Merrill Lynch. Arad, who had doubts about the strategy, resigned the following year. Feige was named studio chief in 2007. He was 33 years old, and he was in charge of Hollywood's first major independent movie studio since DreamWorks."