PepsiCo has pulled video advertisement of Mountain Dew which received backlash because of its negative racial portrayal and violence toward women. The ad, which was made by rapper , shows an injured white woman on crutches being urged to identify a suspect. There are five black men standing in line, waiting to be identified. A talking goat is also included among the suspects.
The talking goat, named Felicia, makes threatening remarks to the woman, saying, "Ya better not snitch on a playa," and "Keep ya mouth shut." As consequence, the woman runs screaming in fear, "I can't do this, no no no." The word "do" apparently is a reference to the name of the product, "Dew".