is starting his own book imprint, which is going to be a part of the famous HarperCollins Publishers. The imprint is planned to have the same name with his production company, Infinitum Nihil, which means "Nothing Is Forever". On Monday, October 15, HarperCollins said that Johnny was looking for "authentic, outspoken and visionary ideas and voices" in order to publish books under Infinitum Nihil.
In a statement released by the giant publishers, Johnny said, "I pledge, on behalf of Infinitum Nihil, that we will do our best to deliver publications worthy of peoples' time, of peoples' concern, publications that might ordinarily never have breached the parapet." He continued, "For this dream realized, we would like to salute HarperCollins for their faith in us and look forward to a long and fruitful relationship together."