Is an outspoken vegetarian and animal-rights activist, is lending his face to PETA's new "I Am a Vegetarian" ad campaign. In the ad he did for the animal-rights organization, the former Beatle could be seen wearing a t-shirt sporting the words "Eat No ..." and a picture of a cow.
He was quoted in the ad as saying, "Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, 'I am killing him - all for the passing pleasure it brings me.' Something inside me clicked. I realized as I watched him fight for breath that his life was as important to him as mine is to me." The veteran singer went on declaring, "I am Paul McCartney, and I am a vegetarian."