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'Twilight Saga's Eclipse' dominates the movie nominees with eight nods, eying the coveted Favorite Movie and Favorite Drama Movie titles.
When considered by its ticket sales intake, the animation beats 'Iron Man 2', 'Twilight Saga's Eclipse' and others with $405 million.
The two actors who lend their voice to the animated movie said they know nothing about 'Shrek Forever After' being billed as the final film.
The movie makes the best debut from Disney's Pixar Animation with $110.3 million, while fellow newcomer 'Jonah Hex' has a low start with just $5.4 million.
Not only forcing 'Shrek Forever After' to hand out its crown, but also the drama action film successfully beats out 'The A-Team' from taking the coveted spot.
The 3-D animation does not get strong competition from newcomers 'Get Him to the Greek' and 'Killers', making it land atop the chart with an additional 25.3 million dollars bow.
'Shrek Forever After' earns the biggest at North America, but it comes after 'Sex and the City 2' and 'Prince of Persia: Sands of Time' for international revenue.
Though this fourth 'Shrek' film manages to push aside 'Iron Man 2' from the first place, it does not earn as much as the predecessor did on the debut weekend.
The fictional ogre character is joined by 'Shrek Forever After' cast Mike Myers and Antonio Banderas on the Thursday, May 20 ceremony.
The new clip follows Rumpelstiltskin who tries to find a way to take down Shrek, while the TV spot shows more fresh scenes.
The trailer gives preview to Fiona as a warrior who plots a war to take the kingdom back from Rumpelstiltskin.
Mike Myers and Eddie Murphy also joined them at the special screening which also marks the beginning of 2010 Tribeca Film Festival.