there's an inherent contradiction in the way the film chronicles the ever-increasing prevalence of the Lego kit, from big brand names like "Star Wars" to crowdsourced competitions
there isn't much the viewer won't be able to answer about Legos by the end of "A Lego Brickumentary," except, perhaps, why he or she has just watched a 90-minute commercial for Legos
feels like a quasi-educational companion piece-or possibly a backup, in case the Miller/Lord film failed to further endear its brand to audiences and potential consumers