KOHL'S AND THE HILLS STAR LAUREN CONRAD ANNOUNCE EXCLUSIVE LIFESTYLE BRAND
New LC Lauren Conrad collection offers chic, contemporary style at an incredible value
On April 22, 2009, Kohl's Corporation announced the exclusive launch of LC Lauren Conrad, a contemporary lifestyle brand that will launch in the women's department in approximately 300 Kohl's stores and Kohls.com this October. The brand is ultimately planned to expand to all stores nationwide.
Licensed under a long-term agreement by Blue Eyed Girl, Inc., Kohl's will be the exclusive U.S. retailer of all LC Lauren Conrad merchandise. At launch the brand will consist of apparel and may expand into additional categories such as footwear, jewelry, handbags, intimates and sleepwear. Retail prices will range from $20 to $60.
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